employee from 01.01.2022 until now
Moscow State Pedagogical University (kafedra teorii i praktiki perevoda i kommunikacii, professor)
employee from 01.01.2023 until now
Nizhny Novgorod, Russian Federation
graduate student from 01.01.2025 until now
Nizhny Novgorod, Nizhny Novgorod, Russian Federation
VAK Russia 5.9.8
Interdisciplinarity is at the cutting edge of cross-cultural communication studies. The phenomena of interdiscoursivity and polydiscoursivity in contemporary media texts impact cross-linguistic and cross-cultural communication. Various types of institutional discourse interact within both the source and target texts. The article examines the interaction of popular science, scientific, media, marketing, economic, medical, and therapeutic texts to refine the methodology for analyzing interdiscursive (polydiscursive) texts based on the discourse and communication translation model. It introduces theoretical provisions for the discourse and communication translation model of interdiscursive texts based on the scenarios of interdiscoursivity in the process of cross-linguistic and cross-cultural communication. Apart from the discourse and communication translation model, the research involves media linguistics and internet linguistics. The research corpus includes original English texts and their Russian translations in such genres as popular science articles, news, analytical publications, and official documents. When interdiscoursivity and polydiscoursivity manifest at all four levels of the model, they tend to trigger key changes, as well as certain patterns of interaction between various types of institutional discourse in the process of cross-linguistic and cross-cultural communication.
interdiscoursivity, polydiscoursivity, discourse and communication translation model, discursive transfer, text, discourse, communication
1. Anikina T. V. Lexical peculiarities of English and Russian Internet advertising. Filologicheskii aspekt, 2020, (12): 41–53. (In Russ.) https://elibrary.ru/fuidhn
2. Akhrenova N. A. Dominants of contemporary internet linguistics. Dr. Philol. Sci. Diss. Abstr. Mytishchi, 2018, 49. (In Russ.) https://elibrary.ru/pgwdez
3. Akhrenova N. A. Internet-discourse as a hypertext. Bulletin of Moscow Region State University, 2016, (3). (In Russ.) URL: https://www.evestnik-mgou.ru/jour/article/view/1063 (accessed 27 Jan 2026). https://elibrary.ru/xknqhp
4. Akhrenova N. A. Theoretical foundations of Internet linguistics. Philology. Theory & Practice, 2013, (10): 22–26. (In Russ.) https://elibrary.ru/rbueyx
5. Beloglazova E. V. Polydiscoursity as special research focus. Izvestiya Sankt-Peterburgskogo universiteta ekonomiki i finansov, 2009, (3): 66–71. (In Russ.) https://elibrary.ru/kxibqv
6. Bogdanova E. A. Means of persuasion in journal discourse. Vestnik of Kostroma State University, 2024, 30(1): 149–156. (In Russ.) https://doi.org/10.34216/1998-0817-2024-30-1-149-156
7. Borisova E. G. Marketing linguistics: Prospects and trends. Verhnevolzhski Philological Bulletin, 2016, (4): 140–143. (In Russ.) https://elibrary.ru/xgrexl
8. Volkova T. A. Discourse and communication model as a system of translation strategy determinants. Dr. Philol. Sci. Diss. Nizhny Novgorod, 2022, 467. (In Russ.) https://elibrary.ru/ezbwxt
9. Volkova T. A., Zubenina M. A. Pragmatic and sociocultural adaptation in political texts translation. Socio- i psiholingvisticheskie issledovaniya, 2015, (3): 54–66. (In Russ.) https://elibrary.ru/vlfggz
10. Volkova T. A., Mitrofanova K. A. Micro- and macrostrategy of translating popular science books. Inostrannye yazyki v vysshei shkole, 2025, (3): 5–14. (In Russ.) https://doi.org/10.37724/RSU.2025.74.3.001
11. Kalendr A. A. Media discourse as information reconstruction. Mir nauki, kultury, obrazovaniya, 2016, (5): 326–329. (In Russ.) https://elibrary.ru/wxgwnx
12. Karasik V. I. Language circle: Personality, concepts, and discourse. Volgograd: Peremena, 2002, 477. (In Russ.) https://elibrary.ru/ugqamp
13. Klushina N. I. Emotiogenicity as a criterion for differentiation of the modern media space. Emotive linguistic ecology in the modern communicative space, eds. Shteba A. A., Volkova P. S., Korobkina N. I. Volgograd: Peremena, 2013, 209–217. (In Russ.)
14. Kozhemyakin E. A. Mass communication and media discourse: Toward a research methodology. Nauchnye vedomosti Belgorodskogo gosudarstvennogo universiteta. Seriya: Gumanitarnye nauki, 2010, (12): 13–21. (In Russ.) https://elibrary.ru/mtxurn
15. Kornienko E. R. Polydiscursivity as a constant of the linguistic personality abstract. Baltic Humanitarian Journal, 2019, 8(1): 89–92. (In Russ.) https://elibrary.ru/zahysl
16. Nelyubin L. L. Explanatory translation dictionary. 3rd ed. Moscow: Flinta, 2003, 318. (In Russ.) https://elibrary.ru/qqocsx
17. Pelevina N. N. Discourse interaction in scientific and literary texts. Izvestiya Rossiiskogo gosudarstvennogo pedagogicheskogo universiteta im. A. I. Gertsena, 2008, (78): 137–143. (In Russ.) https://elibrary.ru/jvyxtx
18. Weiste E., Peräkylä A. Therapeutic discourse. The international encyclopedia of language and social interaction, eds. Tracy K., Sandel T., Ilie C. Wiley-Blackwell, 2015. https://doi.org/10.1002/9781118611463.wbielsi102
19. Wilce J. M. Medical discourse. Annual Review of Anthropology, 2009, 38: 199–215. https://doi.org/10.1146/annurev-anthro-091908-164450
