Developing the Ecological Image of a Region on Government Accounts in Social Networks

Artur Chepkasov; Ekaterina Bogdanova

doi:10.21603/2782-4799-2025-4-2-153-162

VAK Russia

5.9.9

DEVELOPING THE ECOLOGICAL IMAGE OF A REGION ON GOVERNMENT ACCOUNTS IN SOCIAL NETWORKS Developing the Ecological Image of a Region on Government Accounts in Social Networks

АА Аа

Published in Virtual Communication and Social Networks · Pages 153–162 · Rubric: Media Communications and Journalism

DOI: https://doi.org/10.21603/2782-4799-2025-4-2-153-162 · EDN: ASXKXW

Received: 27.01.2025 Accepted: 04.03.2025 Published: 04.07.2025

Authors

Artur Chepkasov

Ekaterina Bogdanova

Artur Chepkasov

Kemerovo State University Russian Federation · Kemerovo

Ekaterina Bogdanova

Kemerovo State University Russian Federation · Kemerovo

ABSTRACT

Local government accounts publish information that may affect the environmental image of a territory. The authors compared the information related to ecology published by the government of the Kemerovo Region with similar publications made in other regions to analyze the prospects of government accounts as a tool for shaping public opinionon the local ecology. After identifying modern approaches to the concept of the regional image, the authors conducted a comparative content analysis of social network accounts (VKontakte) run by the authorities of the Kemerovo Region, the Chuvash Republic, and the Yamalo-Nenets Autonomous Region. The research involved the methods of comparison, content analysis, generalization, and continuous sampling. The data obtained made it possible to develop a set of practical recommendations on how government accounts can develop a positive environmental image of a region. The Chuvash Republic proved to be the only region to use all the advantages of social networks to improve public opinionon the local ecology. In this case, the high-quality relevant environmental narrative with timely feedback was able to improve the environmental image of the region.

KEYWORDS

ecology, government bodies, social networks, VKontakte, government website, ecological image, region, media

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This work is licensed under Creative Commons Attribution 4.0 International Creative Commons

GOST

Chepkasov A. V., Bogdanova E. E. Developing the Ecological Image of a Region on Government Accounts in Social Networks // . 2025. pp. 153-162. DOI: https://doi.org/10.21603/2782-4799-2025-4-2-153-162. EDN: ASXKXW. (Date of access 20.08.2026).

MLA

Artur Chepkasov, Bogdanova E. E.. "Developing the Ecological Image of a Region on Government Accounts in Social Networks." (2025): 153-162. DOI: https://doi.org/10.21603/2782-4799-2025-4-2-153-162. EDN: ASXKXW.

APA

Chepkasov A. V., Bogdanova E. E. (2025). Developing the Ecological Image of a Region on Government Accounts in Social Networks. , 153-162. https://doi.org/10.21603/2782-4799-2025-4-2-153-162 EDN: ASXKXW.

Chicago

Artur Chepkasov, Bogdanova E. E.. "Developing the Ecological Image of a Region on Government Accounts in Social Networks." , no. (2025): 153-162. https://doi.org/10.21603/2782-4799-2025-4-2-153-162. EDN: ASXKXW.

WIKI

{{cite journal | author = Chepkasov A. V., Bogdanova E. E. | title = Developing the Ecological Image of a Region on Government Accounts in Social Networks | journal = | year = 2025 | pages = 153-162 | doi = 10.21603/2782-4799-2025-4-2-153-162 }} EDN: ASXKXW

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