Moscow, Russian Federation
Moscow, Moscow, Russian Federation
The food industry often relies on sociological research to develop new products. The authors distilled long-term experience of qualimetric forecasting into a new survey methodology with its planning, organization, stages, sampling, topics, methods, and tools. A set of recommendations makes it possible to develop a relevant questionnaire, as well as to provide a quantitatively and qualitatively representative sample. The methodology includes a special approach to data processing that can be applied to product design or technology improvements. The sample volume is calculated based on the share of new responses in partial selection.
product development, food products, design, qualimetric forecasting, quality, sociological research, survey, consumers
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