Abstract and keywords
Abstract (English):
The YouTube platform offers its users a number of ways to involve audience in Internet communication. This research covered twenty videos from Felix Kjellberg's PewDiePie channel. It involved observation and statistic processing, as well as quantitative and qualitative communication analysis based on special web services that provide access to analytical data for a particular YouTube channel or video. The videos were divided into functional and content elements that played different roles in attracting new viewers and encouraging them to interact with the blogger. The list of involvement techniques included: 1) maximal hashtag coverage of viewers' interests; 2) interaction with the audience in the comments; 3) active community life and demonstrative interest in the viewers; 4) a compelling video title and preview.

virtual communication, Internet linguistics, speech involvement, speech effects, video blog, YouTube channel
Publication text (PDF): Read Download

1. Zhukova A. G., Katyshev P. A. Verbal engagement in extremist groups activity in social networks. Political Linguistics, 2018, (5): 134-142. (In Russ.)]

2. Katyshev P. A. Engagement in mediated communication. Filologiya v XXI veke, 2019, (1): 40-45. (In Russ.)]

3. Katyshev P. A., Olenev S. V. On the question of forensic linguistic expertise of the cases about illegal organizations involvement. Acta Linguistica Petropolitana. Transactions of the Institute for Linguistic Studies, 2016, 12(3): 407-419. (In Russ.)]

4. Komkov A. A. Speech Internet communication. Vestnik Mordovskogo universiteta, 2008, 18(3): 34. (In Russ.)]

5. Olenev S. V., Korosteleva V. S. Clickbait titles on regional Internet media: mimicry of news headlines. Virtual Communication and Social Networks, 2022, 1(2): 91-95. (In Russ.)]

6. Osipovskaya E. A. Audience media engagement technics: foreign experience. RUDN Journal of Studies in Literature and Journalism, 2017, 22(4): 687-695. (In Russ.)]

7. Tretyakova E. A., Antropova V. V. News texts in the sociocultural paradigm: the dominant of laughter semantics. Mediasreda, 2019, (1): 94-98. (In Russ.)]

8. Shmeleva A. A. Assessment in pragmasemantic utterance. Structural-semantic, cognitive, pragmatic, and other aspects of the study of units of different levels. Modern problems of linguadidactics, ed. board: Gorshunov Yu. V., Nuriakhmetov G. M., Novik N. V. Birsk: Birsk State Pedagogical Institute, 2004, 109-114. (In Russ.)]

Login or Create
* Forgot password?