Abstract and keywords
Abstract (English):
The article analyzes the problems and risks associated with the digitalization of higher education. Media education is considered as the main countermeasure, the purpose of which is to develop the media competence in university students. The authors substantiated the expediency and prospects of developing media competence in extracurricular activities. The empirical study tested the effectiveness of media competence development via extracurricular activities at Kemerovo State University, namely creating media content for university media resources. The level of media competence in the experimental and control groups was analyzed using the methodology of Suggestiveness Assessment and a test questionnaire for assessing social and communicative competence. The experiment also employed an authentic questionnaire of Priorities of Student Media Consumption. The study involved 70 students of Kemerovo University. The media competence in the experimental group appeared to be much higher than in the control group. This result confirmed the high efficiency of developing media competence via extracurricular activities. The article introduces a special educational program aimed at forming the basic media knowledge at university.

digitalization, educational environment, students, virtual communication, media education, media competence
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