Abstract and keywords
Abstract:
Personal narrative reflects the self-perception of the narrator. In this respect, it is a reliable means of self-cognition and self-explanation. Telling about themselves, the narrator renders the narrative with their own concepts of the past, present, and future. Its modality and themes reveal the values and beliefs behind the narrator’s identity. Narrators explain themselves and the world through linguistic constructs that incorporate personal experience. A self-narrative is a self-image that affects the dynamics of the narrator’s life in the self-created context. Identity is a complex construct where gender intersects with personal (values, beliefs, talents), physical (attitude to one’s own body and what it does), and other social identities, e.g., nationality, profession, race, social status, etc. Gender is the language through which people communicate with the world. In digital communication, it manifests in various ways, e.g., choice of content, style, emotionality, profile features, social interactions, public accounts, comments, etc. It may radicalize the user’s attitudes, influence their role choices or behavior patterns in real life, and act as a means of manipulation or a marketing tool. Sometimes, it is camouflaged and blurs into a vague androgynous mode of digital interaction. Social media shape public opinions and reflect dynamic gender-related processes. Online narratives either affirm gender stereotypes, or challenge gender-related social norms, in which case the physical and digital selves may overlap. Gender studies in digital narratives cast light upon the mechanisms of self-identity, their manifestations, functions, patterns, and awareness. This research featured the gender aspects of narratives published in the social network VKontakte. It relied on content analysis, discourse analysis, and narrative psychology. The sampling covered ten male and ten female VKontakte accounts with 20 recent posts from each page, i.e., a total of 400 posts. The narratives demonstrated a clear gender polarization in the categories of Criticism and social issues and Family, children, relations.

Keywords:
narrative, gender, discourse analysis, content analysis, social network, VKontakte, identity
Text
Text (RU) (PDF): Read Download
References

1. Arestova O. N., Voiskunsky A. E. Gender aspects of Internet activity. Humanitarian research on the Internet, ed. Voiskunsky A. E. Moscow: Mozhaysk-Terra, 2000, 290–313. (In Russ.)

2. Barthes R. The pleasure of the text. In: Barthes R. Selected works: Semiotics: Poetics. Moscow: Progress, 1989, 462–519. (In Russ.)

3. Beauvoir S. de. The second sex. Moscow-St. Petersburg: Progress, 1997, 832. (In Russ.)

4. Brockmeier J., Harre R. Narrative: The problems and promises of an alternative paradigm. Voprosy Filosofii, 2000, (3): 29–42. (In Russ.)

5. Galanina E. V. Gender and virtual body in video games. Tomsk State University Journal of Cultural Studies and Art History, 2025, (58): 41–52. (In Russ.) https://doi.org/10.17223/22220836/58/5

6. Gorunova K. V., Pelikhov D. A. Peculiarities of gender features of communication in Internet. Language. Culture. Communications, 2019, (1): 73–82. (In Russ.) URL: https://journals.susu.ru/lcc/article/view/733/972 (accessed 6 Jan 2026).

7. Egorova V. I. Gender pecularities of virtual communication. Proceedings of the SouthWest State University. Series: Linguistics and Pedagogy, 2016, (4): 99–106. (In Russ.) https://elibrary.ru/xrgyef

8. Zherebkina I. A. "Read my wish...". Postmodernism, psychoanalysis, and feminism. Moscow: Idea-Press, 2000, 256. (In Russ.)

9. Ilyin I. P. Narrative. Western literary criticism of the XX century, ed. Tsurganova E. A. Moscow: Intrada, 2004, 275–277. (In Russ.)

10. Kavinkina I. N. Manifestation of gender in the speech behavior of native Russian speakers. Grodno: GSU, 2006. (In Russ.)

11. Kozyakova O. A., Kocheva O. L. Gender aspect of the language of the blogosphere. Russian Linguistic Bulletin, 2022, (1): 122–126. (In Russ.) https://doi.org/10.18454/RULB.2022.29.1.31

12. Crossley M. Introducing narrative psychology. Self, trauma and the construction of meaning. Kharkiv: Humanitarian Centre, 2013, 284. (In Russ.)

13. Kryshtanovskaya O. V., Bolshunova A. K. New technologies and gender asymmetry. Woman in Russian society, 2025, (4): 5–22. (In Russ.) https://doi.org/10.21064/WinRS.2025.4.1

14. Maximova O. B. Gender differences online: Communication practices and representation strategies in social networks. World of Science. Series: Sociology, Philology, Cultural Studies, 2020, 11(3): 1–12. (In Russ.) https://elibrary.ru/vafnqp

15. Maximova O. B., Maslikov A. A. Gender stereotypes as a variety of social stereotypes: Functions in social communication. World of Science. Series: Sociology, Philology, Cultural Studies, 2021, 12(3): 1–13. (In Russ.) https://elibrary.ru/uysszi

16. Maslodudova N. V., Titova O. I. Gender features of communications in a virtual environment. Sotsiologiya, 2023, (1): 71–78. (In Russ.) https://elibrary.ru/hfrbsq

17. Oleshkova A. M. Discourse of gender asymmetry in social media: Methodology of research. Communicology, 2021, 9(1): 67–78. (In Russ.) https://doi.org/10.21453/2311-3065-2021-9-1-67-78

18. Pak L. E. On the issue of the gender specificity of the sports news narrative. Litera, 2024, (8): 212–224. (In Russ.) https://doi.org/10.25136/2409-8698.2024.8.71281

19. Sartre J. P. Being and nothingness: An essay on phenomenological ontology. Moscow: Respublika, 2000, 693. (In Russ.)

20. Aran-Ramspott S., Korres-Alonso O., Elexpuru-Albizuri I., Moro-Inchaurtieta A., Bergillos-García I. Young users of social media: An analysis from a gender perspective. Frontiers in Psychology, 2024, 15. https://doi.org/10.3389/fpsyg.2024.1375983

21. Bailey J., Steeves V., Burkell J., Regan P. Negotiating with gender stereotypes on social networking sites: From "bicycle face" to Facebook . Journal of Communication Inquiry, 2013, 37(2): 91–112. https://doi.org/10.1177/0196859912473777

22. Cixous H. The Laugh of meduso. The University of Chicago Press, 1976, 1(4): 875–893. URL: https://blogs.law.columbia.edu/nietzsche1313/files/2017/04/The-Laugh-of-the-Medusa.pdf (accessed 12 Dec 2025).

23. Hammack P. L., Manago A. M. The psychology of sexual and gender diversity in the 21st century: Social technologies and stories of authenticity. American Psychologist, 2025, 80(3): 375–388. https://doi.org/10.1037/amp0001366

24. Herring S. C., Stoerger S. Gender and (A)nonymity in computer-mediated communication. The handbook of language, gender and sexuality, eds. Ehrlich S., Meyerhoff M., Holmes J. Chichester, UK: John Wiley & Sons, 2014, 567–586. https://doi.org/10.1002/9781118584248.ch29

25. Kapidzic S., Herring S. C. Race, gender, and self-presentation in teen profile photographs. New media & Society, 2014, 17(6): 958–976. https://doi.org/10.1177/1461444813520301

26. McAdams D. P. The psychology of life stories. Review of General Psychology, 2001, 5(2): 100–122. https://doi.org/10.1037/1089-2680.5.2.100

27. Rubin G. The traffic in women: Notes on the "political economy" of sex. Toward an anthropology of women, ed. Reiter R. R. New York-London: Monthly Review Press, 1975, 157–210. URL: https://philpapers.org/archive/rubtti.pdf (accessed 6 Jan 2026).


Login or Create
* Forgot password?