Internet and Social Networks as Channels of Communication between Political Parties and Voters in the Kemerovo Region: an Internet Content Analysis

Nataly Alagoz

doi:10.21603/2500-3372-2022-7-1-1-11

UDC

INTERNET AND SOCIAL NETWORKS AS CHANNELS OF COMMUNICATION BETWEEN POLITICAL PARTIES AND VOTERS IN THE KEMEROVO REGION: AN INTERNET CONTENT ANALYSIS Internet and Social Networks as Channels of Communication between Political Parties and Voters in the Kemerovo Region: an Internet Content Analysis

АА Аа

Published in Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences · Pages 1–11 · Rubric: POLITICAL SCIENCES

DOI: https://doi.org/10.21603/2500-3372-2022-7-1-1-11

Received: 25.01.2022 Accepted: 21.02.2022 Published: 13.04.2022

Authors

Nataly Alagoz

Kuzbass State Agricultural Academy (Russia, Kemerovo) Russian Federation

Kemerovo State University Russian Federation · Kemerovo

ABSTRACT

The research featured websites and Instagram accounts of Kuzbass branches of various political parties. The research objective was to identify the quantitative and qualitative features of the information content using T. Parsons' theory of structural functionalism and the methods of systematic and comparative approach, as well as the method of content analysis. The parties used various types of content in different proportions. The official websites and Instagram accounts shared the same content network, the latter being more representative in terms of news content. The United Russia proved to be the most active party in such aspects as communication with potential voters and the amount, frequency, and variety of posts. The Just Russia party mostly popularized its electoral campaign program. The Communist Party and the Liberal Democratic Party had low quality indicators of news content. The author believes that the Internet communication had a strong effect on the campaign of September 2021 in the Kemerovo Region.

KEYWORDS

Internet, website, social networks, news content, Internet communication, media policy, political parties, voters, Kemerovo region (Kuzbass)

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Chief editor

Elena A. Morozova

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This work is licensed under Creative Commons Attribution 4.0 International Creative Commons

GOST

Alagoz N. V. Internet and Social Networks as Channels of Communication between Political Parties and Voters in the Kemerovo Region: an Internet Content Analysis // . 2022. pp. 1-11. DOI: https://doi.org/10.21603/2500-3372-2022-7-1-1-11. (Date of access 19.08.2026).

MLA

Nataly Alagoz. "Internet and Social Networks as Channels of Communication between Political Parties and Voters in the Kemerovo Region: an Internet Content Analysis." (2022): 1-11. DOI: https://doi.org/10.21603/2500-3372-2022-7-1-1-11.

APA

Alagoz N. V. (2022). Internet and Social Networks as Channels of Communication between Political Parties and Voters in the Kemerovo Region: an Internet Content Analysis. , 1-11. https://doi.org/10.21603/2500-3372-2022-7-1-1-11

Chicago

Nataly Alagoz. "Internet and Social Networks as Channels of Communication between Political Parties and Voters in the Kemerovo Region: an Internet Content Analysis." , no. (2022): 1-11. https://doi.org/10.21603/2500-3372-2022-7-1-1-11.

WIKI

{{cite journal | author = Alagoz N. V. | title = Internet and Social Networks as Channels of Communication between Political Parties and Voters in the Kemerovo Region: an Internet Content Analysis | journal = | year = 2022 | pages = 1-11 | doi = 10.21603/2500-3372-2022-7-1-1-11 }}

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INTERNET AND SOCIAL NETWORKS AS CHANNELS OF COMMUNICATION BETWEEN POLITICAL PARTIES AND VOTERS IN THE KEMEROVO REGION: AN INTERNET CONTENT ANALYSIS Internet and Social Networks as Channels of Communication between Political Parties and Voters in the Kemerovo Region: an Internet Content Analysis

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