TY  JOUR
TI  Gamification as a Tool of Personnel Marketing
KW  gamification
KW  personnel marketing
KW  employee motivation
KW  leaderboards
KW  grades
KW  corporate currency
KW  motivation
KW  corporate culture
KW  personnel management
JO  Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences
AU  Mazur, D.S.
AU  Shadrin, V.G.
PY  2025
IS  10
PB  Kemerovo State University