%0 Journal Article
%T Gamification as a Tool of Personnel Marketing
%A Mazur, D.S.
%A Shadrin, V.G.
%K gamification, personnel marketing, employee motivation, leaderboards, grades, corporate currency, motivation, corporate culture, personnel management
%J Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences
%D 2025
%N 10
%P 12
%I Kemerovo State University