TY  JOUR
TI  The "Silent Boycott": How Generation Z Uses Algorithms to Resist Advertising
KW  Generation Z
KW  "silent boycott"
KW  social media algorithms
KW  advertising resistance
KW  consumer activism
KW  influencer marketing
KW  algorithmic literacy
KW  digital marketing
JO  Virtual Communication and Social Networks
AU  Horetleva, M.A.
PY  2026
IS  5
PB  Kemerovo State University