%0 Journal Article
%T The "Silent Boycott": How Generation Z Uses Algorithms to Resist Advertising
%A Horetleva, M.A.
%K Generation Z, "silent boycott", social media algorithms, advertising resistance, consumer activism, influencer marketing, algorithmic literacy, digital marketing
%J Virtual Communication and Social Networks
%D 2026
%N 5
%P 12
%I Kemerovo State University