The research featured fortified fermented drinks from pasteurized buttermilk with such natural additives as Jerusalem artichoke syrup and beetroot dietary fiber. The optimal symbiotic culture included Streptococcus thermophilus and Lactobacillus delbrueckii subsp. bulgaricus: it provided rapid fermentation and a creamy, homogeneous structure with delta pH time = 3.5 h. Jerusalem artichoke syrup was added in amounts of 3, 6, and 9%. Its optimal share proved to be 6% by the weight of the finished product. Beet dietary fiber was added in amounts of 2, 4, and 6%, where the optimal amount was 4%. A higher percentage affected the consistency of the finished product but not its clotting or taste. The experimental drinks were produced by the tank method and fermented at 42 ± 2°C until dense clotting and titratable acidity = 72 ± 2°T. The finished product was stored at 4 ± 2°C. The shelf-life was 12 days for the sample with Jerusalem artichoke syrup and 14 days for the drink fortified with beetroot fiber. The physical and chemical indicators showed that the energy value of the fortified fermented buttermilk drinks was on average 45.3% lower compared to conventional fermented dairy drinks. As a result of research, it has been established that the use of plant components, namely Jerusalem artichoke syrup and beet dietary fiber in the production technology of fermented milk drink from buttermilk makes it possible to obtain a finished product with improved consumer properties.